You’re a strong mother-daughter team – how did that come about?
Founder and designer Barbara Schoppe: I have had a love of textiles since the cradle. My mother was a master tailor and I have wanted to design my own fashion since I was a child. I started my international career in the fashion and beauty business. I have worked for Chanel, Christian Dior and Kathleen Madden, where I gained a lot of experience and knowledge. In 2007, I established the cashmere label Philo-Sofie, and my daughter Franziska Stremme has actively supported me as CEO.
Two different generations and different characters – you must have different opinions occasionally. Do you have any tips for constructive cooperation?
Barbara Schoppe: Opposites create friction. Constructive criticism is important for success.
Franziska Stremme: I just try to push my vision forward. Sometimes it works – sometimes it doesn’t. (laughs)
Franziska, what led you from Tyrol to Shanghai?
After I completed my studies in fashion marketing at Polimoda Florence, my path led me to Shanghai – to Agnona as a junior retail buyer for womenswear – then to the team at Greater China Ermenegildo Zegna as central merchandiser. At the same time, I completed a degree in Mandarin Chinese. I have been with the family company since the end of 2015 and have been working closely with Chinese producers and taking responsibility for developing the collection and monitoring production.